Hello, I'm
Nikki
Dickerson
Paid Media & Digital Marketing Strategist
I help brands grow through smart campaigns, strong copy, and content people actually want to read.
- 8+Years in digital marketing
- 25+Brands supported
- 4Core industries
Results I'm proud of
Tequila Komos
Launched a luxury tequila's first-ever paid social program across Miami, New York, and Dallas.
You Play. I Pray
Rebuilt a Meta catalog campaign for an online apparel brand, growing purchases from 38 to 180 a month.
West Nashville Dental
Turned a policy-limited dental account into a steady source of implant and cosmetic patient leads.
Avissi Prosecco
SEO research and website copy for the full redesign and rebrand of an Italian Prosecco brand.
Performance and creative, working together
Paid media
Google Ads and Meta Ads strategy, setup, optimization, and reporting for awareness, lead generation, and e-commerce goals.
Content & SEO
Blog content, website copy, and editorial calendars built around what people are actually searching for.
Copywriting
Ad copy, website copy, and brand messaging, including full website rebrands.
Social & influencer
Organic social strategy, influencer partnerships, and brand collaborations.
Data-driven media buying and content marketing with a creative, hospitality-trained point of view.
I plan, launch, and optimize Google and Meta ad campaigns, and I write the copy and content that goes with them. Over the past eight years, I've worked with wine and spirits brands, lifestyle and retail companies, CPG brands, and service-based businesses, from premium beverage portfolios and local boutiques to dental practices, home builders, and financial services firms.
My background started in hospitality, in tasting rooms, behind the bar, and on the event floor. That time with real customers still shapes how I approach every campaign.
Nikki
From the people I've worked with
Nicole brought a lot of clarity to our paid social work, and was always generous about explaining the process when we needed more context. She made results easy to understand by breaking down performance against relevant industry benchmarks, such as CPMs, which helped us understand how our campaigns were performing in the broader Spirits landscape. Thank you for the great campaigns!
Nicole was fantastic to work with! She not only brings a wealth of SEO, copywriting, and marketing strategy experience, but is also wine knowledgeable and savvy, incredibly helpful for any wine brands seeking a smart, experienced copywriter. I highly recommend Nicole.
I couldn't have been more lucky to have had Nikki as part of the Benson team. She embodies everything that a manager could ask for: timeliness, attention to detail, clear communication, extensive knowledge, strategic thinking, and a friendly, open demeanor that resonates with our clients.